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Purple carrots: crunchy, sweet, juicy and with infinite properties

SIPO • Oct 13, 2020
Purple carrots: crunchy, sweet, juicy and with infinite properties

Italian TV - Rai 1 went to Romagna to discover up close and touch a particular variety of carrots: SIPO's purple carrots.

Salute e Benessere is the weekly TV program that offers you correct lifestyles in a simple and immediate way in the name of the well-being of vitality; during the show the nutritionist Giancarla Monticelli,  also illustrating the characteristics of purple carrots.


Carrots are a constant presence in our table, colorful, nutritious and loved by children.

The carrot immediately recalls the orange color because not everyone knows that there are many varieties of this vegetable. Originally the carrot was purple in color, so they are not the product of human alchemy, but the precious fruit of nature, perhaps a little forgotten.

Today purple carrots are back in the limelight and the true nutritional essence is contained in the chromatic peculiarity.

Crunchy, sweet and juicy, they are an excellent hunger breaker with few calories, low fat, but particularly rich in fiber of good quality and quantity that have a positive effect on the intestinal microbial flora and on the gastrointestinal system, protecting the stomach.

They have the ability to absorb a large amount of water with consequent beneficial effects in enteric disorders such as constipation or dysentery.

They are also a good source of mineral salts such as potassium, sodium and selenium. In purple carrots, as far as vitamins are concerned, those of group B stand out but there is no lack of vitamin A and C.


Their secret, however, lies in the water-soluble pigments, anthocyanins, powerful antioxidants of the flavonoid family and responsible for the purple / black colour. The purple colour, in fact, gives this carrot all the beneficial properties also common to red fruits such as a strong antioxidant activity.

They counteract free radicals that cause premature aging, cell damage and many diseases including cancer. They promote micro circulation and help the immune system with infections.

Our Sapori del mio Orto brand purple carrots are now available in the best shops and we invite you to try them!


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